Why Did We Build Changebase?
1
The Data Explosion
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Remote Work & Increased Velocity
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Greater Inclusivity & Collaboration
Going Beyond the Status Quo
As a result, organizations now need a system to manage, study, and improve their change-making. We believe that excelling at change-making is already a (secret) strategic advantage for high-growth companies. We have documented rapid maturation of change management practices at top-tier organizations.
While today's business environment is complex and fast-moving for many teams, we believe that we are at the beginning of a trend toward systematic change management. We see forward-thinking organizations using this time to strengthen their change-making infrastructure.
The difference between how decisions were largely made in the past and how the best teams operate today is striking. We're seeing the best companies making change excellence a top priority. While the term change excellence lacks a formal definition, we see companies and teams aim to excel at all of the below (and oftentimes much more!):
Data-Driven Change
Leading teams systematically gather and analyze relevant data before making key decisions. They establish clear metrics for success, use structured frameworks for evaluation, and maintain data pipelines that enable quick, confident choices backed by evidence rather than intuition.
Inclusive Collaboration
Excellence in change-making means engaging the right stakeholders at the right time. Top teams create structured processes for gathering diverse perspectives efficiently, ensuring all voices are heard without getting bogged down in endless meetings or discussions.
Clear Communication and Announcements
High-performing organizations excel at communicating decisions clearly and promptly. They maintain consistent channels for announcing decisions, provide necessary context and rationale, and ensure stakeholders understand not just what was decided, but why.
Self-Study Retrospectives (Post-Mortems)
Leading teams regularly review significant decisions to extract learnings. They analyze both successes and failures, examine their change-making process, and use insights to refine their approach continuously. This creates a culture of learning and improvement.
Systematic Documentation
Top organizations maintain clear, accessible records of important decisions, including context, data, stakeholder input, and rationale. This creates institutional memory, enables knowledge transfer, and provides valuable context for future decisions.
Change Pipeline Management
Excellence means finding the right balance between speed and thoroughness. Leading teams create clear processes for different types of decisions, establish change ownership, and maintain momentum without sacrificing quality or stakeholder buy-in.
Change Excellence
Teams are facing (largely new) demands to be better at change. To resopnd, teams must build out much more robust change management functions. Taking a page out of the playbook of project management, where SCRUM and Agile methodologies have been well established for many years now, organizations are focusing dedicated resources on change processes, tools, and strategy, knowing that these investments in a strong foundation pay off manifold down the line.
Before starting Changebase, our founder Adam was heavily involved in developing change management in healthcare IT. He focused heavily on maturing approaches to change documentation, stakeholder engagement, and outcome tracking, and it had an immediate and huge impact on meeting organizational goals efficiently. Then, as director at a YCombinator startup, Adam was shocked by the contrast. In the fast-paced world of tech, he found teams making crucial decisions with virtually no documentation, no clear ownership, and no way to track who decided what and why.
While countless platforms exist for task management (Asana, Jira, Monday.com), there was no dedicated solution for change management. Project management methodologies like SCRUM, Agile, and Lean have become standard practice, yet most organizations lack any systematic approach to making and tracking decisions.
He became increasingly passionate about the impact strong change management could have on an organization's trajectory, leading to the creation of Changebase as a dedicated platform to help any team excel at change.
Onward and Upward
After interview dozens of leaders in consulting, small & medium-sized businesses, non-profits, startups, scaling business, and legacy and new large enterprises, Adam became convinced that organizations are poised to leap-frog in their capacity for change. And this opportunity for businesses was itself an opportunity to help those organizations achieve their goals.
He built Changebase—to bring the same rigor to change management that modern teams bring to project management. He wanted to build a product that enabls any person, team, or company to implement change management best practices that accelerate speed, inclusivity, and success. By providing a single source of truth for organizational decisions, Changebase eliminates the pain of endless meetings, lost context, and invisible bottlenecks, while delivering the transparency, accountability, and analytics that modern businesses demand.